Susan Kroger

Helping people provide for their loved ones today and live their dreams tomorrow

Welcome to our Web site, where you’ll find a wealth of information.

We hope your visit will help you understand the opportunities and potential rewards that are available when you take a proactive approach to your personal financial situation. We have created this Web site to help you gain a better understanding of the financial concepts behind insurance, investing, retirement, estate planning, and wealth preservation. Most important, we hope you see the value of working with skilled professionals to pursue your financial goals.

Our goal is to help our clients achieve and maintain financial wellness.  This is more than managing clients’ investments; it’s guiding them in every aspect of their finances.  With financial planning, we get to know our clients and can make recommendations for them based on their individual circumstances.   We can help them provide for their loved ones today while planning wisely for their future, whether it’s planning for retirement or protecting against the unexpected. With our guidance, our clients are free to spend their time on the things that matter the most to them.

Our team consists of Susan Kroger, MBA, CMFC, Financial Advisor and Ashley Aragon, Assistant.  Working as a team enables us to provide better service to our clients.  Our clients count on us for prompt, personalized service as well as professional advice.  

Life Insurance

How much life insurance would you need to produce a sufficient income stream for your family?

Lifetime Earnings

This calculator is designed to help you attach a dollar figure to your life’s work.

Mortgage Refinancing

Determine whether you should consider refinancing your mortgage.

Financial IQ Test

Take this quick quiz to find out your Financial IQ

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Finding a Good Time to Invest

When a prominent stock market index closes above an important threshold, many investors who have been sitting on the sidelines may see it as good time to invest, but they may have missed a significant part of the rally. Waiting for the "right" moment to invest could prove to be a costly and ineffective strategy.

HOT TOPIC: Why Watch the Employment Situation

Labor reports showed some signs of improvement in the second half of 2011. This article takes a closer look at the official reports that track employment, factors that held back job creation after the recession officially ended, and whether recent gains are enough to spark more robust growth.

Help Chart the Future of Your Family Business

The transition from one generation to the next is considered to be one of the biggest risks to the survival of a family-owned business. A thoughtful succession strategy not only outlines when and how ownership should be transferred but also takes tax implications, family relationships, and other sensitive issues into account.

New Opportunity Under the Federal Gift Tax

The 2010 Tax Relief Act raised the lifetime gift-tax exclusion to $5 million. This means it could be a good time to make the most of tax-free gift transfers. If so, it's important to understand the annual and lifetime gift exemption limits, as well as which gifts might not be subject to them.

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